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Even if you’re using the best marketing practices on Facebook, you can still take engagementand virality to the next level.
Best Practices
Let’s assume you’ve adopted some of the best practices of getting good results posting to your Facebook fans:
- Understand your audience and what they care about;
- Post content that doesn’t just say “me, me, me;”
- Use calls to action (“click like if…”, asking questions, or simply saying “tell us in the comments section…”) to get more engagement; and
- Look at the visibility, likes and comments of individual posts to see what’s working and what’s not.
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