16Dec

Is Google+ Really a Social Media Game Changer?

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Google+ may be less than a year old, but New York Times bestselling author Chris Brogan is ready to crown it a game changer. His latest book, which will publish next week, is called Google+ for Business: How Google’s Social Network Changes Everything.

“Everything?,” we asked Brogan. He assured us, rather indignantly, that he hasn’t made a mistake with his book’s title.

Google+ has an obvious advantage in search results, presents unique opportunities for brands and is backed by deep pockets, he argues. And all of these factors make it a social media platform that will stick around in a big way.

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13Dec

Sharing Blogger Posts on Google+ Has Never Been Easier

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Sharing Blogger Posts on Google+ Has Never Been Easier

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Google has added a new feature for Blogger users who have connected their blog with their Google+account, making it easier to share a post with their Google+ friends, too.

After you publish a post on Blogger, you’ll see a box containing a snippet from your post. Before sharing the post, you can choose which Google+ Circles you’d like to share the post with, add an additional comment if you like.

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1Dec

Google+ Brand Pages: Multi-Admin Capability ‘Coming Soon’

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Google+ Brand Pages Multi-Admin Capability ‘Coming Soon’

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Google+ will allow multiple admins to manage a brand page “before 2012,” Kristoffer Sorensen, a Google marketing strategist, said on in a live Q&A on Wednesday.

Currently, brand pages are tied to one admin account that has total control over the page and profile. This has been a point of frustration for social media managers who have multiple team members updating their company social profiles.

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29Nov

New Google+ Ad Shows Off The Social Network’s Biggest Problem

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Google has released yet another TV commercial to help demonstrate the features of its new social network, Google+. Like the other marketing efforts, the ad is slick, polished and even sort of funny. Unfortunately, it also demonstrates everything that’s wrong with Google+ in a just minute’s time. In fact, if the video hadn’t been posted to Google’s own YouTube channel, you may have almost wondered if it was a parody put out by Facebook PR.

The ad, published the day prior to Thanksgiving in the U.S., tells the tale of two Google+ users, Kyle and Lisa. In it, Kyle places Lisa into his “Love of My Life” Circle while Lisa puts Kyle in her own unfortunately named “Creepers” Circle. Oh, poor Kyle! Over time, though, it becomes clear that Lisa and Kyle’s relationship changes, as the ad shows Lisa moving Kyle into a variety of other Circles, including “Book Club,” “Guys With Cars” (shallow much, Lisa?), “Ski House,” “Maybes” and finally, “Keepers.” Cue the awwwwww’s, right?

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28Nov

Google+ wants to usher in the masses. Can it?

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Television doesn’t exactly have a fabulous track record as a vehicle for promoting Web sites.

In fact, when I think about TV ads for Web properties, what springs to mind are all those pricey Super Bowl spots for Web 1.0 sites that flopped, such as Pets.com, LifeMinders.com, and OurBeginning.com.

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10Nov

Google Adds +1 Button to Image Search

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Google Adds +1 Button to Image Search

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Google‘s proliferation of the +1 button continued Wednesday as the company added the feature to image searches.

The button, which was introduced in March as an answer to Facebook’s “Like,” is equivalent to a stamp of approval from Google users. Over the past few months, +1s have appeared next to news articles, on websites and even in ads. (more…)

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4Nov

Could Google Plus Lose The Battle Against Facebook?

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Google Plus started out growing faster than any social network has so far, but may not be able to compete against Facebook longer term.

The appeal is not sticking because many of the people that quickly flocked to Google Plus have made their way back to the comfort and familiarity of Facebook.

In fact, the inability to keep users engaged has some observers wondering just how long Google Plus will be able to survive.

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1Nov

5 Reasons Google+ Could Win the Social Enterprise Battle

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Last Thursday, Google announced that Google+ will be available for Google Apps users. This means that the millions of people using Google Apps for their businesses will now have access to the Google+ social collaboration platform.

With Google+’s unique features for search, selective sharing and rich communication, it offers consumers a very different user experience than the established social networks. For individuals, Google+ has quickly become a great place to build your interest graph — that is, find the latest content and people related to topics you’re interested in.

With its seamless integration with Google Apps, Google+ promises a very different type of social enterprise experience. In fact, Google+ has five unique advantages over other social business platforms.

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12Oct

Infographic: Sharing on the Web: How, When, Where and Why We Do It

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When are people most likely to share content on the web? How do they prefer to share it? What services are they sharing to most frequently? These are the burning questions of the age of social media. Bookmarking and sharing service AddThis just might have the answers.

AddThis is celebrating its fifth birthday with a deep dive into its data pool. The Clearspring service has analyzed five years’ worth of sharing data — and has summarized its findings in the infographic below.

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11Oct

Google+ Traffic Falls 60% From Post-Launch Highs [REPORT]

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Traffic to Google+ spiked 1,200% in the first few days following its public launch Sept. 20, but has since plummeted by 60%, according to a report from a data analytics company.

Chitika tracked Google+ traffic before and after the social networking service opened its gates to all users.

“The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state,” Chitika says of its findings, as illustrated in the chart below.

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