Whitney Parker is vice president for user experience at Brazen Careerist, where she co-hosts a bootcamp on how to create and implement a social media strategy.

It’s no secret that jobs in social media are becoming more prevalent in nearly every industry nationwide and even globally. A quick search on Indeed returns nearly 30,000 openings in the United States alone.

But what might not be obvious is what, exactly, young professionals should do to position themselves for these emerging roles. And no, it’s not enough just to have a Facebook Page.

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While the company’s design doesn’t seem to have changed a whole lot, its services and capabilities sure have. Created by Stanford PhD students Sergey Brin and Larry Page, Google officially launched Sept. 4, 1998. The interface was so simple because the founders didn’t know HTML and were looking for a quick design.

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Can Facebook Get You a Job

In answer to the question above, approximately 18,400,000 Americans say yes, they got their current job through Facebook. Though Zuck’s platform ranks #1, Twitter and LinkedIn don’t have shabby numbers either — 8 million and 10.2 million Americans, respectively, have gotten their jobs through social platforms.

Judging from our Job Search Series, it should come as no surprise that being socially savvy pays off in the job hunt for two reasons — it helps you network, and it’s a highly marketable strength in your skill set, given all the openings in the digital space. So, it’s about time you spruce up those social profiles and start networking.

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5 Steps To Prep Your Facebook Profile For A Job Search

If you are searching for a job, whether you already have one or not, and you’ve got a profile on Facebook,you should make sure that all unprofessional photos and language are removed or blocked from the public. If you don’t,  potential employers may choose not to interview you because of inappropriate content.

Listed below are the steps you should take to make your Facebook profile is ready for your job search.

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Twitter’s native video- and photo-sharing features may have hinted at its desire to go after Facebook, but the redesign it launched on Thursday stated them loud and clear.

Twitter now looks a lot more like the world’s largest social network, with features that focus on social interaction and brand pages.

Twitter once differentiated itself as an “information network” while Facebook defined itself as the “social graph.” But just as Facebook added real-time features that make it look more like Twitter, Twitter has inched into its competitor’s turf.

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We already knew about YouTube’s redesign, which tech-savvy readers have been enabling for the past 10 days. As of now, however, the new YouTube is available to everyone.

Unlike parent company Google, which tends to roll out redesigns over a period of days, YouTube pressed the button and switched the homepage for every user worldwide at 4:30 p.m. ET Thursday.

So what’s the change all about? One word: channels. The world’s most popular online video service now sees itself as a descendent of cable TV, with millions of channels rather than hundreds — and it’s doing its darndest to encourage you to use it that way.

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Facebook jobs

Most people associate LinkedIn with job searches more than Facebook, but the latter site helped almost twice as many people find jobs than the former — 18.4 million compared to 10 million.

To optimize your profile on the leading social network, post your qualifications in a note, which remains visible on your profile longer than other types of content. So recommends MBA Online in an infographic we’ve reproduced below.

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Drawing internet concept on blackboard

Quick Pitch: Vertical Acuity is a self-serve content syndication platform.

Genius Idea: Letting a website’s visitors browse other publications’ content without leaving.


Google, Facebook and Twitter allow users to bounce between different publications’ websites — often to the detriment of those publications’ revenue.

Vertical Acuity wants to reduce this bouncing by turning sites into platforms for discovering content from other publications. Its year-old content syndication platform lets websites post each others’ content.

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Gerrit Hall is the CEO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly. Gerrit has successfully combined his passion for computer science and the careers space by helping job seekers write the best resume possible. You can connect with Gerrit and RezScore on Facebook and Twitter.

Thanks to Facebook, Twitter, LinkedIn and a slew of other social media platforms, job seekers are closer than ever to the decision-makers at their target companies.

While social media is wonderful as a stand-alone tool in any job seeker’s toolbox, you should know that it’s even better when combined with other “old-fashioned” standbys — such as your resume.

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A recent study from Hubspot has determined that while highly-followed Twitter accounts share a lot of links, they converse less frequently than people who follow less than a thousand people.

Twitter accounts with a million or more followers tweet links three times more frequently than users with 1,000 followers or less, but only about 7% of their tweets are replies, compared with 17% for those with the smaller network.

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