Most people have yet to publish their timelines, since the feature only became available across the site last Thursday and Facebook has a seven-day grace periodfor people to choose what to put on the advanced profile before it publishes for the entire world to see.

I wonder whether the grace period effectively extends the testing of this advanced profile, since Facebook can respond to feedback from the less-technologically inclined types who have just begun to tinker with the timeline over the past week. Even techie types continue to find things that might resemble bugs as much as features.

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We’re all learning about how best to use timelineright now, so it’s probably a good thing that brand pages haven’t migrated to this new layout yet.

While we do know that Facebook is working on upgrading brand pages, no dates have been given for anything new and it’s unknown what the changes will be. Most likely individual users’ experiences with timeline will dictate whether the social network will extend the format to pages.

Meanwhile, timeline profiles have other implications for brands on Facebook.

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Can You Take The Timeline Off Your Facebook Profile

Before timeline went live, it was actually possible to undo an upgrade to this advanced profile: Uninstalling the Developer application from your Facebook account would remove the timeline. But now all of this has changed.

A spokesperson for Facebook explained in an email to us:

Once you click “Get Timeline,” you will have seven days to review everything that appears on your timeline before anyone else can see it.

If you choose, you can publish your timeline right away. If you decide to wait, your timeline will go live automatically after seven days. Your timeline will replace your profile.

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After months of slow, gradual rollout, Facebook Timeline is now available to all users.

The Timeline is a radical redesign of Facebook‘s user profile pages, introduced at Facebook’s F8 conference in September. Instead of merely listing your interests and personal info, the Timeline shows a detailed overview of your life on Facebook, with the ability to check out what you’ve been out to at a particular point in time.

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Facebook officially took the “beta” label off its much-publicized Timeline this evening, but it’s rolling out the new feature gradually. New Zealand is currently the only country to get Timeline, the company said in a blog post this evening. Other regions will get it in the “near future.”

Facebook first unveiled Timeline in early September, and quickly provided the means for developers and curious users to enable the feature. A more general release was planned for later that month, but it never came, ostensibly to address technical issues and privacy concerns having to do with the software.

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The trademark lawsuit filed by Timelines.com to block Facebook’s use of the term “timeline” is experiencing a delay, making the official rollout of the advanced profile before year end unlikely.

The site paidContent reported that a federal judge agreed to postpone a hearing originally scheduled for December to Jan. 24, as Doug Albrittion, a lawyer representing the Chicago-based developer of historical web content, said more time was needed to agree upon a discovery schedule.

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Likes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much.

EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the average like.

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Do Facebook Users Even Know What They Like


The latest look at what types of content on Facebook draw the most likes turned up results that were completely inconclusive.

Audience research and targeting company Crowd Science conducted a study to determine what types of content Facebook users like, and why, and three types of content finished in a dead heat at 16 percent apiece: wall posts, pictures, and comments.

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