Consumers and marketers have vastly different perceptions of and expectations about Facebook likes, which presents a problem for marketers who are slow to move, but an opportunity for those who pounce on it.
That’s based on a survey of more than 1,300 consumers and 132 senior marketers, conducted by Lithium and the Chief Marketing Officer Council.
The top three reasons why marketers believe consumers like their Facebook pages were:
Even if you’re using the best marketing practices on Facebook, you can still take engagementand virality to the next level.
Let’s assume you’ve adopted some of the best practices of getting good results posting to your Facebook fans:
Jeff Widman co-founded PageLever to provide better Facebook analytics for marketers. PageLever measures more than 650 million Facebook fans across sites like YouTube and MTV. Jeff has been cited as an expert in Facebook analytics by Mashable, AdAge, the Wall Street Journal, Wired, InsideFacebook, AllFacebook, etc.
I get asked all the time, “How frequently should I post on my Facebook page? When is the best time to post?”
Your first goal with each post from your business Facebook page is to be seen by fans. But every post has a limited lifespan. During that time, your fans see the post in their news feed and may like or comment.
Follow