Consumers and marketers have vastly different perceptions of and expectations about Facebook likes, which presents a problem for marketers who are slow to move, but an opportunity for those who pounce on it.
That’s based on a survey of more than 1,300 consumers and 132 senior marketers, conducted by Lithium and the Chief Marketing Officer Council.
The top three reasons why marketers believe consumers like their Facebook pages were:
We’re all learning about how best to use timelineright now, so it’s probably a good thing that brand pages haven’t migrated to this new layout yet.
While we do know that Facebook is working on upgrading brand pages, no dates have been given for anything new and it’s unknown what the changes will be. Most likely individual users’ experiences with timeline will dictate whether the social network will extend the format to pages.
Meanwhile, timeline profiles have other implications for brands on Facebook.
Even if you’re using the best marketing practices on Facebook, you can still take engagementand virality to the next level.
Let’s assume you’ve adopted some of the best practices of getting good results posting to your Facebook fans:
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