The deadliest sin of Facebook marketing is being boring. To gain fans’ attention and keep it, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Otherwise, brands’ efforts are largely ignored or used by fans to score free stuff.
Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. For example, if I share a Mashable article about Google+ eliminating pseudonyms publicly on my Google+ page, users who have added me to their circles will see a note that I shared that link if they stumble upon it in Google Search.
These days more and more brands are turning to social media, hoping to spread the word and attract loyal customers. But on a limited time and budget, it can be hard for small brands to cover the entire social network spectrum and engage with fans on Twitter and Facebook. With this in mind, BuySellAds.com and Column Five bring you Twitter Vs. Facebook: Where The Brand Loyalty Is, an infographic that pins the two big social networks against one another to help you determine which offers more value for your brand.
The infographic compares Twitter and Facebook based upon a variety of criteria, including age, gender and education distribution, networking power and more. The infographic reports that 80 percent of Facebook fans use Facebook most to connect with brands, while only 6 percent use Twitter.
Twitter’s photo-sharing and uploading service is now available to all users, Twitter has confirmed. The feature, which made its debut in early June, allows users to add images to their tweets. Users will now find a camera icon on the bottom of the “What’s Happening?” box on Twitter.com. Clicking it will let users select a picture to upload, which they can then preview before sending it to the world. Tweets containing photos include a link to pic.twitter.com, along with a thumbnail of the attached picture.
Google+ has signed up 13% of U.S. adults so far and could hit 22%, in a year, passing Twitter and LinkedIn as the number two social media network, according to a new study.
The report, based on a Bloomberg and YouGov poll of 1,003 U.S. adults from July 29 to August 2, revealed that 71% percent of U.S. adults use Facebook, but that number will drop to 69% a year from now. Among people who use both services, 30% say they plan to cut the time they spend on Facebook. However, 31% of Google+ users say they’ve abandoned their Google+ accounts or never posted anything on them.
According to the latest research from eMarketer, Facebook dominated the 80 percent of companies with 100 or more employees tusing social media in their marketing campaigns this year, as the social network was part of 93 percent of those campaigns.
Twitter was used in 78 percent of those campaigns, YouTube in 61 percent, and LinkedIn in 44 percent.
Hey, did you hear? Google has a new social network!
It’s called Google Plus, and it’s kind of a big deal. At least, that’s what we’re being told. Over, and over, and over. Yep, Google Plus is the best thing since Facebook. In fact, it’s better than Facebook. And it’s better than Twitter. In fact, Google Plus is going to be the death of them both!
Poppycock. Not only is Google Plus one of the biggest examples of style-over-substance and over-hype that the Internet has seen, it will be prove to be absolutely no threat to the dominance of Facebook and Twitter within their respective niches.
Google+ is the newest social network on the block, and it’s gaining a lot of momentum. But it’s very much an unknown quantity for a lot of people, as many of its features are still being explored.
If you’re just figuring out Google+, this infographic depicting the features that it shares with Twitter and Facebook should help. The Tweetsmarter blog found this gem of an infographic on a post from Hutch Carpenter on Quora.
Google+ hit 20 million unique visitors this week, and the company launched a mobile app. The stats are impressive, but the new social network has room to grow in catching up with its massive competitors Twitter and Facebook.
Early adopters of Google+ are captivated by the network’s growth, as many tech elites — including Mark Zuckerberg, Robert Scoble and Kevin Rose — have amassed large followings in just weeks.
If you think the buzz around Google+ is bigger than it was for Google Buzz, then you’re right. But if you think Google+ is monopolizing social media conversation, you’re way off.
That’s the gist of new research from Sysomos, a social media analytics firm. At Mashable‘s request, Sysomos compared the social media chatter for Google Buzz when it launched in February 2010 to Google+’s introduction this summer.
There’s little comparison between the two launches, according to Sysomos. Google Buzz’s social media mentions peaked at 150,00 while Google+ surpassed 250,000 mentions.
Since its launch a couple of weeks ago, Google+ has garnered more than 106,000 mentions in blogs, close to 30,000 news stories, and 1.9 million tweets. Some 85% of those combined mentions were positive. Those findings were published on Sysomos’s blog on Thursday.
Now for the bad news. Google+’s mentions are nowhere near as prevalent as Facebook’s and Twitter’s. Each of those services gets more than twice as many mentions per day as Google+.
Sheldon Levine, community manager for Sysomos, says he was surprised at the findings. “From my perspective, it seemed like everyone was talking about Google+ a lot,” says Levine. “But it could just seem that way inside the social media world.”
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