Likes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much.
EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the average like.
The latest look at what types of content on Facebook draw the most likes turned up results that were completely inconclusive.
Audience research and targeting company Crowd Science conducted a study to determine what types of content Facebook users like, and why, and three types of content finished in a dead heat at 16 percent apiece: wall posts, pictures, and comments.
One of the biggest issues Facebook users raised about the changes to the news feed introduced six weeks ago was the most recent stories not appearing at the top. Now, the social network has brought back that option. Sort of.
Facebook Engineering Manager Mark Tonkelowitz announced in a blog post that users can opt to see the most recent stories first — which was how the news feed displayed things previously.
Facebook took a year to develop the advanced profile currently called timeline, but I see it as part of a much longer evolution — dating back to Vannevar Bush’s Memex vision from the 1950s.
The Memex was a hypothetical machine that would record everything; now Facebook stands to be the first realized version of the Memex, recording everything (well almost) and allowing us near-instant recall of the minutest details of our lives—or at least the ones we posted on Facebook.
Marketers say they worry the most about how to achieve a return on investment in Facebook, along with how to create two-way dialogues.
Those two worries surfaced in a survey of social media professionals conducted by Shoutlet, which summed up the findings in an infographic (the second one we’ve seen today with a Halloween theme).
The deadliest sin of Facebook marketing is being boring. To gain fans’ attention and keep it, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Otherwise, brands’ efforts are largely ignored or used by fans to score free stuff.
See the full press release here.
The time is now for new solar PV inverter technologies. With inverter losses accounting for 59% of total PV project failure costs, developers, owners and financiers are beginning to focus on reliable and augmented power delivery as a key factor in improving the economics of their solar projects. This focus comes as global incentive programs begin to tighten and a new suite of next-gen inverters is offering improved power quality, unprecedented operability with the grid, and module-based products that are shifting the industry’s competitive trajectory.
At over 180 pages with more than 100 data-driven exhibits, GTM Research’s latest report, The Global PV Inverter Landscape: Technology and Market Trends, 2011-2015, covers the industry from end to end, exploring inverter technology developments for PV power delivery and profiling all the major suppliers. The report also dissects global shipments, which reached 21 GW in 2010, and presents the competitive dynamics that manufacturers will encounter as global PV demand decentralizes and regional supply influences inverter market shares.
“Advances in PV inverter technology promise to improve the commercial viability of solar power,” said GTM Research Analyst and report author MJ Shiao. “In larger systems, grid support features such as fault ride-through and reactive voltage support will make it more desirable for utilities and grid operators to integrate PV into the electric grid. With smaller-scale installations, micro-inverters and distributed power optimizers show potential to reduce installation costs and increase system performance.”
According to GTM Research, inverter manufacturers seeking to differentiate in a tightening global PV environment will drive new technology development. This group includes regional suppliers attempting to expand from their domestic base to establish a global footprint and large electrical equipment conglomerates prioritizing solar as a global growth opportunity.
“As the PV inverter industry expands out of traditional European strongholds, we will see stiff competition from regional players in emerging markets like North America and China,” said Shiao. “Establishing a combination of technology differentiation and bankability becomes a key pursuit for inverter manufacturers, especially for newcomers such as distributed optimization and micro-inverter companies, which saw shipments jump more than threefold in 2010, with the potential to reach 4.6 GW by 2015.”
FIGURE: Global PV Inverter Manufacturer Taxonomy
(Source: GTM Research)
While leading inverter incumbents SMA, Power-One, KACO New Energy, and Fronius currently account for over 61% of global PV inverter shipments, GTM Research sees an expansion of global demand engendering a new guard of U.S.- and Asia-based manufacturers. Accordingly, EU-based inverter manufacturers will have to strategically diversify and obtain new supply opportunities in new markets in order to avoid stagnant growth rates.
For more in-depth coverage of The Global PV Inverter Landscape: Technology and Market Trends, 2011-2015, visit www.gtmresearch.com/report/the-global-pv-inverter-landscape.
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