Google‘s proliferation of the +1 button continued Wednesday as the company added the feature to image searches.
The button, which was introduced in March as an answer to Facebook’s “Like,” is equivalent to a stamp of approval from Google users. Over the past few months, +1s have appeared next to news articles, on websites and even in ads. (more…)
Online behavior tracking has been successfully employed for nearly a decade, but its tools do not uniquely identify users, and rightfully so. Tracking was only designed to group users into audience segments; for example, golden retriever owners who live in San Francisco, CA, or baseball and wine enthusiast females in their 30s who live in Seattle, WA.
Of course, certain laws restrict combining offline data sources with online user behavior tracking. Therefore, how do brands get to know users individually, rather than as one of many in an audience segment?
Require a social network login to access your website. You request permission to access visitors’ social profiles and, when approved, you’ll have an opportunity to build a wealth of knowledge on the individual user. Learn about their hobbies and interests, friends, likes, age, marital status, places visited and alma mater. And the best part is that your users have consciously opted to share this information with you.
Google Plus started out growing faster than any social network has so far, but may not be able to compete against Facebook longer term.
The appeal is not sticking because many of the people that quickly flocked to Google Plus have made their way back to the comfort and familiarity of Facebook.
In fact, the inability to keep users engaged has some observers wondering just how long Google Plus will be able to survive.
Last Thursday, Google announced that Google+ will be available for Google Apps users. This means that the millions of people using Google Apps for their businesses will now have access to the Google+ social collaboration platform.
With Google+’s unique features for search, selective sharing and rich communication, it offers consumers a very different user experience than the established social networks. For individuals, Google+ has quickly become a great place to build your interest graph — that is, find the latest content and people related to topics you’re interested in.
With its seamless integration with Google Apps, Google+ promises a very different type of social enterprise experience. In fact, Google+ has five unique advantages over other social business platforms.
Google+ is the newest social network on the block, and it’s gaining a lot of momentum. But it’s very much an unknown quantity for a lot of people, as many of its features are still being explored.
If you’re just figuring out Google+, this infographic depicting the features that it shares with Twitter and Facebook should help. The Tweetsmarter blog found this gem of an infographic on a post from Hutch Carpenter on Quora.
Google and Facebook are at war. We’ve known this for a while. Of course, neither side will admit to it, but they are. Winner takes the Internet.
After months of Facebook owning Google in just about every way imaginable (well, except search, of course — but the rise of social is slowly making search less important), Google has finally been able to strike back with Google+. And now a full-on social sharing race is getting underway. It may not be a winner-take-all race, but it will eventually be winner-take-most. We simply can’t share everything across 5 or even 3 networks. Google is fighting an uphill battle in this regard, but at least they finally have a weapon.
Google and Facebook are at war. This is old news. They both want to be the center of the Internet — but there can be only one center. For a while, it looked like things were quickly shifting Facebook’s way after years of dominance by Google. Then Google+ appeared — already the most compelling social experience Google has ever offered.
While it’s still far from clear what the actual impact of G+ will be on the Internet at large, it’s pretty clear already that it’s something Facebook is going to have to take seriously. And they are. Despite Mark Zuckerberg downplaying it, Facebook did just launch a video chat feature a week after Google did in G+. And last summer, Facebook rushed to get the new Groups done in time to beat Circles to the same punch.
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