Website speed is important. One study found that 57% of online shoppers will wait less than three seconds before abandoning a site. When Google and Microsoft engineers experimented with load times on their respective search engines, they both found web delays had negative effects on traffic.
Popular methods for improving website speed are adding servers and using content delivery networks (CDNs), networks of servers that deliver a web page to a user based on the location of the user.
by Stephen Shankland
Google, banging its make-the-Web-faster drum again, announced a new service today to rewrite and host others’ Web pages so browsers can load them faster.
But this time, the service isn’t free.
The company’s earlier moves in this area haven’t cost a cent, but Google will charge for the new Page Speed Service when it arrives for the masses at some undefined time in the future. In the past Google used the argument that a faster Web leads to more activity and, ultimately, more ad revenue for Google, but with Page Speed Service, Google is going the old-fashioned route of charging money for a services rendered.
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