FollowWebsite speed is important. One study found that 57% of online shoppers will wait less than three seconds before abandoning a site. When Google and Microsoft engineers experimented with load times on their respective search engines, they both found web delays had negative effects on traffic.
Popular methods for improving website speed are adding servers and using content delivery networks (CDNs), networks of servers that deliver a web page to a user based on the location of the user.
