FollowWhen are people most likely to share content on the web? How do they prefer to share it? What services are they sharing to most frequently? These are the burning questions of the age of social media. Bookmarking and sharing service AddThis just might have the answers.
AddThis is celebrating its fifth birthday with a deep dive into its data pool. The Clearspring service has analyzed five years’ worth of sharing data — and has summarized its findings in the infographic below.
What does the data tell us? Sharers apparently don’t suffer from the midweek blues, at least when it comes to passing along web content to friends and followers; we share the most on Wednesdays. And the most active time of day for sharing comes bright and early at 9:30 a.m. ET each day.
More intriguing is how the world prefers to share. AddThis data suggests the majority of us prefer to share by copying and pasting URLs from the address bar to emails, IMs and social sites. We do this 10 times more frequently than we share via buttons and other tools. How old-fashioned of us.
Keep in mind that this data only looks at sharing activities powered by AddThis — it’s not the complete sharing picture. Still, given that the service reaches 1.2 billion users each month, it’s likely to be indicative of wider trends.
Source: mashable
