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Google has released yet another TV commercial to help demonstrate the features of its new social network, Google+. Like the other marketing efforts, the ad is slick, polished and even sort of funny. Unfortunately, it also demonstrates everything that’s wrong with Google+ in a just minute’s time. In fact, if the video hadn’t been posted to Google’s own YouTube channel, you may have almost wondered if it was a parody put out by Facebook PR.
The ad, published the day prior to Thanksgiving in the U.S., tells the tale of two Google+ users, Kyle and Lisa. In it, Kyle places Lisa into his “Love of My Life” Circle while Lisa puts Kyle in her own unfortunately named “Creepers” Circle. Oh, poor Kyle! Over time, though, it becomes clear that Lisa and Kyle’s relationship changes, as the ad shows Lisa moving Kyle into a variety of other Circles, including “Book Club,” “Guys With Cars” (shallow much, Lisa?), “Ski House,” “Maybes” and finally, “Keepers.” Cue the awwwwww’s, right?
