What do Facebook, LinkedIn, Youtube, Dropbox and Skype have in common? Except for being ridiculously successful, they all enjoyed a strong viral effect that helped accelerate their growth.
How did they do that? Here’s the thing; most people assume that these companies grew by pure word of mouth. Well, that’s only half of the story. The other half is that they deliberately built viral features into their products that helped spread the word.
Let me explain.
by Guest Write
Facebook’s integration of Skype is providing an introduction to video calling to many people who simply did not know that free video calling has already been available on the social network.
Facebook Skype is simply opening up the video calling market on a much larger scale. They are making video calling mainstream, educating and shaping consumers’ appetites.
Video on Facebook, used for one-to-0ne conversations, will mostly benefit parents, grandparents and sweethearts.
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