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Facebook is a particularly appropriate medium for companies and causes to use when joining forces to engage consumers because “it’s a prime mobilization platform” explains Marc Blinder, creative director for Context Optional, a social media marketing company. “People want their friends to see them doing something good — those types of activities are very palatable in this medium.”
A new white paper from the Cause Marketing Forum traces the history of cause marketing on Facebook back to 2007 and explains the current lay of the land through these 4 popular campaign types:
