Occasionally we see some learned organization counting the number of bytes of data that humans have produced to date. And I’ve been known to scoff at these projections.

Seriously folks, even if you think that the number is 789.332 yottabyes on some given day–let’s say today–the number is bigger tomorrow. And it gets bigger the next day. Even the rate of growth of the world’s collective data is meaningless. Who would ever try to collect it all in one place and do something with it?

Oops. Someone actually is trying to collect all the data in the world and use it to peer into the future. Seriously. What’s more, an organization called the European Commission is even willing to pump 1 billion euros into this dream.

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