FollowGoogle has unveiled g.co, a new URL shortener that will link only to Google products and websites. The search giant already owns goo.gl, a URL shortener it launched in 2009. Unlike g.co, the goo.gl URL shortener can be used for any link on the web via the Google Toolbar.
“We’ll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts,” Google VP of Consumer Marketing Gary Briggs stated on the company’s blog. “That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.”
