Seaweed holds promise as more than an ingredient in a purifying face mask or a maki roll.

So say researchers at E.I. du Pont de Nemours & Co., which alongside Seattle-based Bio Architecture Lab (BAL) has secured $9 million from the Department of Energy to explore seaweed’s potential as a feedstock for biobutanol, an advanced biofuel.

Their venture appears to have largely cornered the current market. Though more than 200 companies have looked into algae-based biofuels, DuPont and BAL say most others have shied away from using macroalgae, like kelp.

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