Google+ Brand Pages  Multi-Admin Capability ‘Coming Soon’

Google+ will allow multiple admins to manage a brand page “before 2012,” Kristoffer Sorensen, a Google marketing strategist, said on in a live Q&A on Wednesday.

Currently, brand pages are tied to one admin account that has total control over the page and profile. This has been a point of frustration for social media managers who have multiple team members updating their company social profiles.

Until two weeks ago, when Google gave select third-party apps early access to the Google+ API, the only solution was for a team to share one login or for one person to maintain the Google+ page alone. These situations are less than ideal because they can cause security and workflow issues. When the social media management tools in the pilot program integrated Google+ posting, companies not using these tools were still at a loss. Even some social managers using one of the six select services with Google+ are struggling as they wait for the early Google+ API to iron out some kinks.

Sorensen and his team addressed other popular feature requests in the live Q&A. While scheduled posting and events integration seem to be up in the air, the Google reps said analytics, widely-available Hangouts on Air and mobile page management are in the works.

How might the multi-admin feature help your Google+ brand page? What other features are you most looking forward to? Tell us in the comments below.

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