You already know about Verizon bringing live TV to the Xbox 360, but it turns out that was just the tip of Microsoft’s great big television-related iceberg.
In an effort to transform the television experience, Microsoft has struck deals with nearly 40 entertainment providers to start injecting more media into their gaming platform.
Microsoft is in talks with the world’s largest cable provider, Comcast, to bolster its upcoming live TV service on the Xbox 360, according to a new report.
The blog Digiday, citing anonymous sources, reported today that Microsoft is nearing a deal with Comcast that would allow Xbox 360 owners to sign up for the cable provider’s service, and watch its programming from the game console. Digiday says that Microsoft is also in talks with Verizon Fios to form a similar deal with that company.
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