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Facebook’s integration of Skype is providing an introduction to video calling to many people who simply did not know that free video calling has already been available on the social network.
Facebook Skype is simply opening up the video calling market on a much larger scale. They are making video calling mainstream, educating and shaping consumers’ appetites.
Video on Facebook, used for one-to-0ne conversations, will mostly benefit parents, grandparents and sweethearts.
