by Syed Faiez Hussain

While employers have long conducted education verification checks on their employment candidates, it appears that increasingly more staffing and recruiting groups are being made responsible for conducting this and other background checks as part of the employment screening process.
Education history, of course, outside of criminal records, is one of the more significant searches. For many positions, education is not just a prerequisite but also vital to employment candidate’s incumbent skill sets and the legitimacy they bring to the job. Those employment recruits who claim to but who do not possess the required skills can cause untold embarrassment to employer or recruiter alike. Both can lose clients over it, and in the extreme cases incur law suits.

Most notable, if a candidate lies, chances are he is lying about his education. With employment history, a fair number of applicants will exaggerate their role at a job or otherwise stretch the truth. But seldom do they out and out lie about working for an employer. This is not so much the case with education histories. Here is where the employment candidate will attempt to magically transform his two years of college into a full blown Bachelor’s Degree. Or in some cases, they never set foot inside the school.

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I have often wondered why the candidate decides to select the school he has never been to. Did he like the football team? The debating club? The school colors? Or was it a large university with high levels of enrollment and he thought any degree verification efforts would somehow get lost in the shuffle? But then sometimes they speak a smaller school, an ivy shrouded liberal arts college in New England or somewhere, where they might think no one would bother searching. It’s hard to say what goes on in their minds, but I have considered the implications of the schools they select.

To be sure, most employment candidates do not lie about having their college degrees. the overwhelming majority in fact are reputable and honest when it comes to claiming their certifications and degrees. Verifying education with most recruits is a fairly simple and straightforward process. Once we get from the client the type of degree the candidate has obtained, the name of the school, the location of the school, type of degree, major and year of graduation, the rest is pretty simple. Either we obtain verification from the school registrar’s office, the name and position of the verifying party, or we get it from the third party databases. All fine and valid.

There are exceptions. But for the most part, again, these are honest mistakes or simple oversights that are easily rectified. With common names, sometimes the degree is not enough. The researcher may require the major and the actual campus of the college or university. The campus is always important as most colleges and universities, despite the myriad branches, do not centralize their databases. The records for graduates and post-graduate degrees are housed with the registrar of that particular campus.

The wrong graduation date can cause confusion when conducting an education verification background search. With the wrong graduation date, it is sometimes difficult to find the student in the database. In some cases, and good to remember, those applicants who are lying about actually graduating from that college or university, will provide a fictitious graduation date. By doing so they try to hide the fact that they were “enrollment only” or never attended at all. So often we need to verify the graduation date.

Female graduates often go to school under their maiden names and then, years later, forget and provide only their married name. Time can be wasted searching for your candidate under her married name, when she attended school under her maiden name. When you as a recruiter or human resources executive are trying to get someone hired, this can cause delays. So it is always best to find out up front if her current name is the same name she used while attending the college or university.

With international students attending domestic colleges, there is a similar condition as with female college graduates. Often a foreign student went to school under a formal, native name. And then, over time, they”Americanize,” their names. Bao Wynn Nguyen is now Ben or Frank. His recent colleagues, the recruiter and most others now know him as Ben or Frank. But the school still has him records with his native name. When we are unable to verify, initially, it is necessary to go back to the candidate and ask if what name he or she used to register as a student. Again, this can cause delays in the hiring process.

Be aware of diploma mills. Diploma Mills have increased in prominence over the years. Those who run diploma mills, usually have several schools all running out of the same physical location. Often they are located for tax and legal purposes offshore. When conducting our research we find them in places like Gibraltar or the Seychelles.

Diploma Mills are the easy and spurious way to a higher education. This is where the employment candidate has spend all of a couple hundred bucks and twenty minutes, sometimes, in qualifying as a graduate from some mythical Internet School under the guise of “life experience.” Diploma mills often have them high falutin’ names that can sound like real schools. Often the name of the school is selected so you will associate the “graduate” with a prestigious university. They are not. They are not legitimate remote or distance learning institutions. They are bogus, unaccredited by anyone other than themselves, and the degree is worthless.

Examples of the diploma mill versus the actual college or university are, The University of Cambridge, a highly prestigious university in the U.K. and Cambridge State University that operated out of Louisiana and Mississippi until the Louisiana Attorney General had it closed down back in the nineties. Another is the University of Canterbury, an acclaimed and accredited New Zealand University, and our old buddy, and the fully unaccredited Canterbury University, which shows up from time to time on a candidate’s resume. Canterbury University claims to operate out of the United Kingdom, but its offices have been traced back to you guess it, The Seychelles.

Sometimes, when all else fails, it is incumbent upon the employment candidate to supply a copy or his or her degree or transcripts. We request this when the registrar is unable to locate the student in its database. Sometimes it’s a technical glitch, sometimes it’s an oversight on the part of the registrar.

If the candidate produces his college degree, you cannot accept it a face value. A common joke around our office is bogus diplomas is but one more reason G-d invented Photoshop. Or in the case fo diploma mills versus versus an actual university, the college crest just ain’t the same. There are variations, notable differences in both the crest and the proverbial paper it is written on. Another key is to examine carefully the officiating personnel who are listed or who have signed off on the graduation diploma.

We had a recent case where the university could not find the candidate’s graduation records for love nor money. We requested from our client a copy of the candidate’s diploma. Sure enough, here it came. At first glance it looked authentic enough. But upon further review, something was askew.

The diploma was real enough, only the candidate graduated eleven years before that college president had taken office. The candidate had apparently taken someone’s legitimate diploma, swapped out on Photoshop that name for his own and then presented the diploma. An oversight on the part of the candidate and a serious mistake. When we reported our discovery to our client, she immediately invalidated the candidate for any further consideration.

We also get a lot of shuck and jive when we request a copy of the diploma or transcriptional. I can’t find it. It’s not here but with my parents. My dog ate it. Whatever. Sometimes what the candidate claims is true, and most of the the time…well, it’s tough to be caught in a lie. When it comes to explanations and excuses, we have heard quite a few. Some are even pretty creative. One chestnut was the lament, “The school just can’t get it’s s**t together.”

Too rare. So be careful when recruiting. With degrees that have been verified by the school registrar or through the third party databases, you can move forward with your candidate. But when the glitches show up, either resolve them by reviewing the candidate’s name while attending school, major, year of graduation, and, if necessary, a copy of degree. If this method fails to find resolution, then you may have a problem on your hands. Red flags are what they are and while everyone wants to get their person hired, there are few things more embarrassing than your client discovering your candidate had lied.

Source: Recruiting Blogs

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by Smartcool

I grew up around small businesses. My mom successfully started, ran, and sold a number of different small businesses throughout my youth, and I have to commend her for doing it all while also managing to be a pretty excellent parent! High-five, mom! But, while she was (and still is) a fantastic entrepreneur, I do remember how stressful it was and the toll it took on her, emotionally and physically. Small business owners (SBOs) have a lot on their plates. They often wear the jaunty hats of owner, operator, manager, employee, assistant, janitor, bookkeeper, and that’s just the beginning. With those responsibilities weighing heavily and the economy dragging along slowly, the pressure must feel overwhelming at times.

Many things are on the ‘Stress List’ for SBOs– everything from the cost of health insurance to taxes to finding qualified and trustworthy employees to overhead costs, and so on. I would imagine that having one less thing to think/worry/stress about would be a welcome respite for SBOs (as well as, uh, the rest of the world) and one way to achieve that precious respite could be through the implementation of an energy efficiency plan.

Why’s that, you ask?

Well, according to Business News Daily, rising energy costs were listed as one of the biggest challenges for small businesses, along with rising fuel and raw material costs. Implementing a proven energy efficiency plan (that results in saving money on the electricity bill every month) would certainly qualify as a little bit of respite. Especially considering all the ‘good’ news we read about every day. Am I right?

Here’s a good example for you. The ABC 7 news team in Sarasota, Florida, recently ran a story about a small business and how it managed to significantly cut its electricity costs. Bob Richards is the owner of Crusty’s Pizza and, presumably due to the rising energy rates in Sarasota, he decided to install Smartcool’s ECO3 in his two walk-in coolers and the restaurant’s air conditioning unit. His decision to implement an energy efficiency plan resulted in impressive financial savings and those savings will have paid off his initial investment in the ECO3s in about one year. From that moment on, the savings he’s achieving on his electricity bill will go right into his pocket.

But, how much did he save, you ask? On his walk in coolers alone, he achieved savings of 30%! He seems pretty pleased with the energy efficiency plan he implemented – you can see him interviewed right here.

Everyone loves a happy ending and small business owners certainly deserve one! And also, way to go, Florida! We’ve previously noted that Florida’s energy use per capital is one of the highest in the USA. Bob Richard’s energy efficiency plan is a great example of how Floridians are taking steps to become more energy efficient! Keep it up! You get a high-five right after my mom!

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by Syed Faiez Hussain

According to the Bureau of Labor Statistics, an average of 564 work-related homicides occurred each year in the United States from 2004 to 2008. While maintaining a safe workplace is the primary goal of any workplace safety program, many companies – both small and large – fail to engage in a comprehensive background-screening program for employees and contractors. Why is background screening so important in screening out potential work-related violence? And why should current employees and contractors be screened annually?

Workplace violence prevention can include many strategies and tactics. Developing and implementing a workplace violence prevention plan is essential. Ongoing reviews, training and drills are needed to ensure that the plan lives, and is effective. Procedures and hotlines can be established for employees who need assistance, or for those who recognize the warning signs of workplace violence from a co-worker.

Many organizations also institute highly effective awareness campaigns that include workplace speakers and seminars. Workplace violence also is taken into consideration when developing security policies and access control methods.

The Eye of the Storm

While all of these steps are highly recommended, another critical strategy is to review what is at the center of every workplace violence situation: employees. Whether the assailant or the victim, an employee is involved in every instance of workplace violence. Companies that care about the environment in which people are working must strive to ensure that everyone who interacts with the work force has a violence-free history. The best prognosticator of future violence is a review of the past.

People who have histories of domestic abuse, assault and battery, or drug and alcohol abuse, often demonstrate anger management and personal control problems, which may be red flags for employers.

Background checks can identify applicants and employees who have demonstrated unacceptable workplace behavior. The background check can include county criminal record and national criminal file searches, drug testing, prior employment and education verification, license verifications and other investigations that can reveal potential warning signs.

When people know that a company stands behind comprehensive background screening, they know that the company cares about their welfare. Applicants who have dubious backgrounds that include reckless acts may self-select out of the interviewing process. Applicants and existing employees with clean backgrounds typically are not bothered by the screening process as they appreciate the organization’s commitment to a safe workplace.

Know Whom is on Your Premises

To fully secure a facility, employers must know exactly who is on the premises. Whether you are a property manager, HR representative or business leader, it is important to understand that a secure workplace means screening not just employees, but also contractors, vendors and temporary staff. These individuals can run the gamut from regular faces your employees know well, to the contractor who visits only once.

Regardless of your level of familiarity with these vendors or temporary employees, the need for thorough background screening is the same. To promote a greater level of safety and security for employees and customers, it is vital to conduct regular screening of the extended work force that may include service and repair professionals, construction workers, food service workers – virtually any non-employee that is interacting with your personnel and customers.

I worked in the staffing business for over a decade, and found that companies always are looking for speed in the hiring and on-boarding process. Comprehensive background screening can take up to a week to complete, which can exasperate some hiring managers. However, a company that fails to rigorously screen applicants or repeat screening for current employees and contractors may face much larger issues than a few days delay in on-boarding a new hire. Workplace violence, employee theft, fraud and a host of other issues can arise when hiring an employee who has not been properly screened. This may make an organization vulnerable to employee injury or death, unsafe working conditions, brand and reputation damage and lawsuits for negligent hiring.

Additionally, it is critical to re-screen employees – and contractors – each year. Employees who keep their personal lives private may be involved in activities that negatively could impact your workplace. For example, an employee who joined the company with a clean record 5 years ago may have been involved in domestic disputes over the past few years. This new information is crucial for an employer as domestic disputes sometimes travel into the workplace. The same applies for contractors.

Violence-Free Culture

Requiring employees and contractors to complete initial and annual background screening is a common practice. When communicated properly, and presented as part of your comprehensive effort to maintain a violence-free workplace, everyone involved will better understand the need. Employees will appreciate your dedication to creating a corporate culture and daily working environment that is focused on safety and security.

Background screening also can become the marker for when employees and contractors should be reminded of other elements of your workplace violence prevention efforts. Information to promote awareness and reminders to participate in company-sponsored training can be distributed when background checks are initiated.

There are many stressors in the workplace today. Employees and contractors are juggling large workloads, demanding deadlines and a rocky economy. People want to know that the colleagues they pass in the hall, the contractor who fixes their copier and the cleaning crew who tidies up the workspace have been vetted by their employer as best as is legally possible. Background screening may not weed out every potential workplace violence situation, but it is the gold standard of what companies can and must do.

Source: EHS Today

 

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If you’ve read Daniel Suarez’s techno thriller Daemon or William Gibson’s Spook Country, then you’ve encountered a world where there is no dividing line between physical and virtual realities. This vision is also advanced in the films Blade Runner, Minority Report or Children of Men which feature floating screens and active surfaces that come alive at a gesture or command. While this may seem like fantasy, those in business and marketing need to start paying attention to how real this all becoming.

The fields of augmented reality, projection mapping and Kinect hacking are where some of the most exciting work is happening. The changes are occurring so rapidly and in such variety that it is hard to keep up. But what many startups, hackers, corporations and tech artists are creating — a hybrid between computer interactivity, data, social media and how those relate to our physical world — is not only mind-blowing, but it is also a teaser for what media and communication experiences will look like in the near future.

Here is a taste of what’s going on.


Augmented Reality

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Remember when AR was all about little black-and-white codes that made pretty little animations play on your webcam? It seemed like a fun trick back then, and a few brands (Lego, best of all, and maybe Ray-Ban for an honorable mention) used it to create new ways to digest their products or play simple games.

Actually, there was very little ‘reality’ being augmented with those. But now that the concept has matured, we’re starting to see a very different AR come to life. With your phone’s camera becoming the input device, apps are popping up that let you view a building in your city and find out if there is available office space for rent in it, make newspapers, magazines and outdoor imagery come to life, get translation on the fly or see a person’s social profile as they pass you on the street.

As our desire to check in and share location-related media grows, we’re going to see the ability to overlay those actions on real space through these tools and new ones coming.

Where to start:


Projection Mapping

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Projection mapping has been around for a few years now, but it is starting to come into its own with some high profile stunts. Projection mapping software looks at the shape of an object and creates a 3D map of it, allowing an artist to overlay imagery — usually on a large surface or structure.

Why is this interesting? Because it provides the ability to change the experience of a physical object creatively, so at one point the object was one thing, and then right in front of your eyes it appears to be another. Ralph Lauren made a recent splash with this tech at a high profile event, projecting a 3D spectacle on the facades of flagship stores in New York and London.

Infiniti and Toyota have used the technique effectively to make their cars defy the laws of nature at private events. Others have used it to augment architecture and living spaces in such dramatic ways that you would have to touch them to see if the change was real or simply a visual trick. If all the structures around us were a canvas, imagine what we could do with them.

Where to start:


Kinect Hacking


On November 4, 2010, Microsoft took a major step toward reasserting itself as a leader in future tech. The release of the Kinect for its Xbox system, — and how the Kinect was adopted by the creative/hacker community — has ushered in a new era for augmented reality.

Why is the Kinect so innovative? It’s not really breaking new ground, technology-wise. But it’s the way in which it combines existing tech — a multi-array microphone, an RGB camera, an infrared depth sensor — that makes it smarter and cheaper than preceding attempts. Perhaps more importantly, it’s hackable. And recognizing the innovation that could come of this, Microsoft is due to release an SDK that will allow the curious and the research-minded alike to tinker with ease.

In just a few short months, developers have used the Kinect to create everything from optical camouflage to body-controlled light shows. Beyond the novelty, the practical implications of tying gestures to computer control are abundant.

Here are a few impressive examples of Kinect hacks in action:


These technologies (and a variety of others) are radically changing the way the physical and digital worlds interface. Because media and marketing are moving ever closer to the technologies that feature (and often reward) user engagement and user creation, these innovative types of input/output mechanisms will directly lead us into a new era of active and reactive brand communication and experience.

by Sam Ewen

Sam Travis Ewen is the CEO and founder of Interference Incorporated, a non-traditional marketing agency, and is co-founder of Supertou.ch an immersive technology company focused on bringing human computer interaction (HCI) to real-world environments.

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Summer blockbuster season is upon us, and we’re already starting to see some truly innovative social video campaigns coming out of Hollywood. In many ways, movie studios are leading the charge when it comes to social video advertising, using groundbreaking interactive features, creative distribution strategies and original content to successfully drive huge amounts of viewership and sharing. Brands looking to up their social video game will benefit from closely watching Hollywood’s creative approach to online video marketing.

Here are four things that brands can learn from Hollywood when it comes to social video.

 


1. Think Content, Not Ads

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Getting people to watch and share your content requires some fundamental shifts in how marketers think about video advertising. Sharing has to be the starting point when developing content. Hollywood gets it: Great content is their currency. This is one reason why movie trailers were shared 184% more than the industry average for brand video content over the last quarter, as measured by Sharethrough’s distribution network.

For example, to promote the new Muppets movie, Disney released a short original video called “Green With Envy,” a parody of the Rom-Com genre. It has more than 1.4 million views on YouTube alone.


2. Mix It Up


While television and much of online video advertising inventory is limited to 15 or 30-second videos, social video advertising allows for distribution of video content of varied lengths and styles. Hollywood is taking full advantage of the flexibility of this medium to mix in “red band” (read: racy or R-rated) trailers, long-form trailers, interactive videos and viral videos along with their standard trailers to keep things interesting.

For example, a recent red-band trailer for The Girl With the Dragon Tattoo did a fantastic job of stirring up buzz. The shaky camera — evoking a sense that the video is a bootleg — added to the intrigue and exclusivity. Many in the marketing and film worlds have expressed their belief that this “bootleg” was created by Sony as part of a campaign intended to go viral. If that’s the case, they’ve even gone so far as to remove it from YouTube on copyright grounds.

Another great example of non-standard content is an amazing interactive YouTube video page for Kung Fu Panda 2, featuring a mix of fun videos of Jack Black and the animated main character, Po. The page’s videos have generated millions of views and nearly 4 million Likes on their Facebook page.

Brands should look to mirror this approach and come up with different versions of the same themed content to reach different audiences and prevent fatigue.


3. Look for Social Distribution

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In the old model of TV advertising, demographics ruled. Now, film marketers are going one step further in search of an audience with social influence that is most likely to watch and share their content. For example, Hollywood was early to experiment with the distribution of movie trailers in social games on Facebook, and they are trailblazing the emerging trans-media distribution world. Integrating brand video content into social media is critical to maximize sharing.

With the launch of Facebook’s recent program that enables brands to distribute their videos into over 300 social games (and provides Facebook Credits to users who watch them), any brand marketer can take a page from Hollywood’s play book and get their content in front of hundreds of millions of socially active consumers.

Another good example of cross-media promotion was the addition of an ad for the film Super 8 as a playable level inside the hit video game Portal 2. Game review site Kotaku released a YouTube video about the trailer, which has generated hundreds of thousands of views to go along with the millions of people who played the game.


4. Use Social Analytics to Test Content


Movie marketers were some of the first to embrace social metrics such as “sharethrough rate” — the rate at which a video is shared — in order to quantify success. Data collected from sharethrough rates now help movie studios make informed decisions about which trailers to use for online advertising campaigns, which demographics to include in campaign targeting and even potential markets for film releases. Brands are also beginning to use social metrics as a proxy for the overall success of their campaigns. They should look to further use sharing data to optimize their creative assets and distribution strategies, as well as test new markets for their products.

by Chris Schreiber

Chris Schreiber is director of marketing at social video advertising company Sharethrough. A leading expert on social content strategy, Chris will be co-presenting a two-hour workshop on viral video later this month at the Cannes Lions festival, entitled “Making Videos Go Viral: Creative, Social, and Technological Techniques.”

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by Meghan Peters

Whether you built a personal site from the ground up or oversee digital strategy for a huge corporation, many of us are managing a web presence these days.

There are millions of websites out there, and tracking how people are getting to your site and what’s performing well is a must for being competitive in the online market.

Google Analytics makes it easy for anyone managing a site to track and analyze this data. It’s a powerful, free tool that can answer a variety of questions for a wide range of users. Wondering which keywords resonate with visitors? Need insight on what design elements might be turning people away?

Here’s how you can start answering the website questions that have been keeping you awake at night.


Adding the Code


Once you set up your Google Analytics account, you’ll need to implement the code on your website.

Set up a profile for the site you’d like to track and the step-by-step process will generate a unique script that you can add. If you’re using a content management system or blogging platform like WordPress, Blogger or Tumblr, you only need to add the code once to your template or theme. The theme will propagate the code in every post and page you create.

If your site is custom-built, you’ll either need to implement the code on each page manually, or speak to your web developer about how the site generates content.

Copy the JavaScript code from Analytics and paste it just above the </head> tag in your page or template. Adding this code will not affect the look of your site.


What You Can Measure


After you connect your site to Google Analytics, hit “View Report” on the initial screen. This will bring you to the main dashboard. In the left column, you’ll see the various types of data Google Analytics provides:

  • Visitors: This shows many things about the people coming to your site, including where they’re located geographically, what language they speak, how often they visit your site and what computers and browsers they use to get there.
  • Traffic Sources: Here you’ll find how people got to your site. You can track which sites link to your page or keywords people search to find you.
  • Content: This tab gives you insight into specific pages on your site. It can help answer questions about how people enter and exit your pages, as well as which ones are most popular.
  • Goals: If you’re aiming for established objectives, reports in the Goals tab will be helpful to you. Here you’ll find data about desired actions from users, including downloads, registrations and purchases.
  • Ecommerce: You’ll only need this tab if you’re selling items on your site as it houses all merchandise, transaction and revenue activity information.

These tabs contain subreports that provide insights about specific aspects of your site, including top content and visitor loyalty.

The information you choose to track depends on what curiosities you want to quell. Being in touch with keyword searches can help a site with text-heavy content to boost search rankings, while knowing which products convert best can inspire ecommerce sites to increase visibility of these items.

With Google Analytics, figuring out what you measure is the tough part. It’s how you measure that’s simple.


Setting Up the Dashboard


On the main dashboard, you’ll see a summary of your site’s data. You can customize the dashboard to show whichever reports you decide you want to see upfront. Just click on the type of report you want to see from the left column and hit “Add to Dashboard.” You can then position reports on the dashboard by dragging and dropping, or deleting ones you don’t want.

You can delve deeper into a data set by clicking “View Report” underneath the report graphic on your dashboard. This brings you to the full report on that topic.


Adjusting the Time Range


Be sure to adjust the date range in the upper right-hand corner before analyzing information from your reports. It defaults to a month-long range, ending the day prior to the day you’re viewing the report. (For example, on May 18, you’d see reports spanning April 17 to May 17.) Click on the date range box and a calendar will pop up. You can adjust it to track information quarterly, weekly, daily, or whatever timeframe works best for you.

If you want to compare date ranges, hit “Comparison” underneath the “Date Range” field. This will bring up a second calendar for you to adjust based on what time periods you want to consider, such as weekend to weekend or the first Tuesday of the month vs. the last Tuesday of the month.


Data Tables and Visualizations


Many of the reports in Google Analytics, such as pageviews and conversion rates, contain linear graphs that present data for the topic and date range you’ve selected. When mousing over the dots on the line, you’ll see measurements for that day, week or hour.

You can change the metric you want to visualize by clicking the tab above the graph on the left. Here you’ll also have the option to compare two metrics against each other. When you’re not comparing date ranges, you can compare against the site average. This is particularly helpful if you’ve laid out goals, as you can compare site activity to conversion goals. When comparing, a second line (gray) will appear for the variable over the graph with the original metric line (blue), making it easy to see how you’re stacking up.

Beneath the graph, you’ll see more data laid out with summaries and scorecards prominently displaying important overall metrics, such as pages per visit and time on site. Most reports have three different tabs in the top left above the scorecards: Site Usage, Goal Conversion and Ecommerce.

More granular measurements of these data sets can be found in a table below. You can visualize the table in a pie chart or a bar graph by clicking the icons just above and to the right of the scorecards. Table information can be sorted in ascending or descending order by clicking on the column heading you want to reorganize. To increase or decrease the number of results displayed, click the “Show Rows” drop down menu at the bottom right of the report. The default is 10 and you can show up to 500 results per page.

You can also refine data with the “Find Source” box at the bottom left of the report. Enter keywords relevant to your search such as “source” or “keyword” and select “containing” or “excluding” to reveal more specific information.

If you’re unsure of what a specific measurement means, click the question mark next to it and an explanation bubble will pop up.


Sharing Reports


You’ll find an email button at the top of all reports, just beneath the title. You can send the email immediately, schedule a recurring report email or add the report to an existing pre-scheduled email. If you’re presenting the report, you can export it as a PDF (recommended), XML, CSV or TSV file.


Going for It


Now that we’ve broken down the basics, it’s your turn to go for it. Will you try your hand at Google Analytics? Which business questions might it help you answer? Let us know in the comments.

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Giving Life is a monthly magazine publication about family life, relationship, parenting, heath & fitness. The Issue of November 2010 is embedded below for free reading.

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GivingLifeMarchApril2011

Giving Life is a monthly magazine publication about family life, relationship, parenting, heath & fitness. The Issue of March 2011 is embedded below for free reading.

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