Facebook’s sponsored stories advertisements will start appearing in the news feed beginning next month.

These promotions that refrain users’ engagement with a brand until recently appeared only in modules specifically designated for advertisements.

This fall, Facebook started moving sponsored stories through the ticker, and so far, labeling appears to have prevented people from confusing the promotions with activities generated by friends.

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Facebook will increase the distribution for Sponsored Stories by allowing them to run in the ticker across the site, ClickZ News has learned. Since the ticker — a lightweight newsfeed seen on the upper right-hand part of Facebook.com — was launched in August, the social context ads had been running only via the app ticker for Facebook games.

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Likes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much.

EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the average like.

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Do Facebook Users Even Know What They Like


The latest look at what types of content on Facebook draw the most likes turned up results that were completely inconclusive.

Audience research and targeting company Crowd Science conducted a study to determine what types of content Facebook users like, and why, and three types of content finished in a dead heat at 16 percent apiece: wall posts, pictures, and comments.

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Facebook restores chronological setting to News Feed

One of the biggest issues Facebook users raised about the changes to the news feed introduced six weeks ago was the most recent stories not appearing at the top. Now, the social network has brought back that option. Sort of.

Facebook Engineering Manager Mark Tonkelowitz announced in a blog post that users can opt to see the most recent stories first — which was how the news feed displayed things previously.

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Facebook’s altered news feed may benefit pages with 100,000 fans or more, while harming those with fewer than 1,000 fans.

EdgeRank Checker analyzed more than 600 Facebook brand pages that were active during two time periods — August 19 through September 16, prior to the debut of news feed, and September 23 to October 21 — and found that likes and comments

The tracker of fan engagement found that pages with over 100,000 fans or more had a 27.8 percent increase in likes and comments as a result of the altered news feed, while pages with 10,000 to 100,000 fans had an 8.76 percent gain.

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Might we finally be getting the long-sought-after “dislike” button on Facebook?

The social-networking giant is working on an overhaul of its News Feed product, where users post status updates, photos, videos, and other items of interest, according to a Wall Street Journal report. Facebook is considering an unfiltered News Feed, which would dramatically increase the amount of content users see on their homepage, people familiar with the situation told the newspaper.

The site is also working on expanding the functionality of its “Like” button to include other hand gestures created by third-party developers, allowing users to share information about products or services with their friends. The move is seen as key to attracting more marketers to the social network.

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