Marketers Misunderstand The Meaning Of Facebook Likes

Consumers and marketers have vastly different perceptions of and expectations about Facebook likes, which presents a problem for marketers who are slow to move, but an opportunity for those who pounce on it.

That’s based on a survey of more than 1,300 consumers and 132 senior marketers, conducted by Lithium and the Chief Marketing Officer Council.

The top three reasons why marketers believe consumers like their Facebook pages were: