Likes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much.
EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the average like.
The latest look at what types of content on Facebook draw the most likes turned up results that were completely inconclusive.
Audience research and targeting company Crowd Science conducted a study to determine what types of content Facebook users like, and why, and three types of content finished in a dead heat at 16 percent apiece: wall posts, pictures, and comments.
Text from comments on Facebook pages now appears in Google‘s search indices.
As initially reported by Digital Inspiration, comments made via systems such as Disqus, Facebook Comments, and Intense Debate were not being picked up by Google, as search engines could not read text within iFrame coding.
ZDNet’s Friending Facebook added that the same applied to commenting engines that ran on AJAX.
According to Digital Inspiration, Googlebots, which crawl webpages, are now treating text in Facebook comments like any other text, including it in indices and thus making it searchable.
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