Likes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much.
EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the average like.
Facebook’s altered news feed may benefit pages with 100,000 fans or more, while harming those with fewer than 1,000 fans.
EdgeRank Checker analyzed more than 600 Facebook brand pages that were active during two time periods — August 19 through September 16, prior to the debut of news feed, and September 23 to October 21 — and found that likes and comments
The tracker of fan engagement found that pages with over 100,000 fans or more had a 27.8 percent increase in likes and comments as a result of the altered news feed, while pages with 10,000 to 100,000 fans had an 8.76 percent gain.
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