When and how you share your content on Twitter and Facebook has always been topic of considerable interest, particularly for marketers and brands – we’ve written about this subject many times at AllTwitter.

This new infographic from KISSmetrics uses data to determine when the highest percentage of your audience is eavesdropping on your social channels, so that when you share content you’ll get maximum exposure and achieve optimum results.

The data is US-centric but makes some interesting points. On Twitter:

  • The Eastern and Central timezones combined represent almost 80% of the US population
  • About 6% of all retweets on Twitter occur at 5pm ET
  • You’ll get a better click-through rate if you tweet 1-4 times per hour, midweek or on weekends, either at noon or 6pm ET

On Facebook:

  • Saturday is the best day to share content
  • Noon is the optimum time
  • 0.5 posts per day is the best sharing frequency



Source: mediabistro


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